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Large swings in conversion ratio like this which are sudden and relatively short lived arent usually attributable to the specific site niche you are promoting. Its more likelky a technical issue at the sponsor or processor level. Hosting issues that slow down load times of pages affect conversions, sometimes processors have similar problems and their trans pages dont load or load slowly, sometimes the scrub is extra hard, etc. A coming together of these factors can cause big temporary spikes in conversions. If this happens in conjunction with a steadily rising conversion rate related to saturation then you get the worst case scenario.
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I died.
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