I have to admit, I knew about this some time ago. It wasn't a huge secret: Google came to the WebmasterWorld show in New Orleans early in the Summer and had Urchin staff there - they had just bought the company.
I have used Urchin reports for awhile and so I was talking to one of the guys. I mentioned it would be a great fit for AdWords customers to track incoming clicks, etc. He just smiled. I pushed on it and he just said they couldn't reveal future plans for the product.
Damn, I was bang on
