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Originally Posted by Bake
You have to wonder why such a big brand name as Penthouse could fuck up and do the Internet thing so badly but then look at Playboy.
1) How much content will really be on the site ?
2) Are you going to really work with Affilates or treat us like sheep and hand out hosted galleries that convert like shit and a few token banners?
3) Do you have any real webmasters with experance working for you?
4) How much Video content is there?
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Overall, webmasters who have been sending us traffic have been making around 3 cents per unique 1st page hit. That is alot better than many 'big' webmaster programs out there. This ain't some half-assed nod towards having a webmaster program. If we are going to do it- we want to do it well.
That means lots of banners, buttons, towers, promo tools, and hosted galls.
And I expect to get more stuff to webmasters, and higher quality stuff all the time.
Except for one year, we have always made btw 5-10M online.
Have you done better?
BTW, I have no problem saying Penthouse could have done better on the internet. Launching this program is one step- among many we are taking- to do a helluva lot better. We have grown >25% in the last 7 months, and we are just starting.
Thanks for your comments Bake.