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Well, I can think of three reasons for it selling well:
1) It's the last piece of the puzzle. Many people have the other 5 DVDs, so it's just a formality to go out and pick up the last one;
2) The last two movies sucked so hard, Episode III looked decent by comparison; and
3) LCD/DLP/Plasma TV's market share has grown substantially in the last year, and people gravitate toward "eye candy" DVDs.
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