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Originally Posted by AlienQ
Well if ya will notice that from content to design the biz types always want cheaper better, meaner faster. Now I tell ya, if the creative types realised the power they hold there would not be starving artists everywhere.
Mainstream entertainment creatives have realised this, why havent we as an industry?
The fuck with 600 bucks a design or even 800 or even 350.00. Thats chicken feed compared to what the creations generate. Same goes with content. Biz types want price drops. The only thing the biz types loose in that quest is quality.
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Some realise it.
The adult net is growning up by the day and already many realise the bottom of the barrel is over crowded and stinks. Look at the sites going forward and upwards. Most are offering a new look to the business.
The idea use to be to increase traffic, it was traffic, traffic, traffic and even more traffic as the only solution. It's not.
Problem is 90% of decent sponsors are traffic gurus and none have the magic bullet to getting it. Also the surfer is getting more educated, more spoilt and expecting a better product. Just delivering more hits to a site is just not going to cut it in the future. You have to convert those hits.
The surfer is seeing a better product on freesites, he's seeing better products on tours and he's demanding a better product for his $30. The only thing he's buying is content.
Add to this equasion the affiliate who knows how to drive traffic, he likes his freebies, but bottom line is the site have to convert and pay him money. Sites that don't will soon find themselves losing the 10% of truly effective affiliates they have. All because their traffic performed better elsewhere. Why? Because the other site converts better.
What makes a site convert is why Angel content is selling out, his days were 5 years ago. Why Aaron is selling sets for a lot more than $150 and why I can afford to fly to Vegas, just to sit in the bar and tell people if they want content to go to the content store.
And tell the guys who want me to quote on an exclusive that I'm not interested unless they want the job done right and won't compare my price against a guy like Angel Content's price . I don't compete with them becasue I don't have to.
The falacy that non exclusive is saturated is exposed. If it were true the guys shooting it wouldn't be selling for peanuts. Plus the guys buying non exclusive would stop buying it because it does not work. To saturate it you have to sell it, the days of the explosion are over. The newbie gets it for free, the established buy. The rebuy because it works.
Truth is the only thing that will sell tomorrow, on a consistent basis, is quality. The mystery of traffic is over.