|
Kind of interesting...
I just ran a poll on a mainstream site I have. Ended it after 100 responses. Over 50% of the people say they can not type the hyphen without looking down at their keyboard to find it.
This doesn't necessarily effect branding, but at the very least it means the average surfer does not routinely type the hyphen. So for them, this is pretty much the equivalent of a long hard to type domain.... which increases the psychological cost of the website.
I had no idea the percentage would be that high.
|