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I don't think people really "get" just how important lighting is to video. If you don't know how to light a scene, then your video will look bad.
The big thing to understand is that you must be able to control the light. Using cheap halogens from home depot won't get you very far. Sure they provide enough light, but there is almost no control and that will look really bad.
Depending on how serious you are about getting good video, you could buy a cheap Lowel Light Kit for around $1,000 (and then spend some more for additional accessories to help control the light). You can also spend A LOT more and get a lot more.
There are all sorts of ways to control light, but the two basics are "barndoors" and diffusion filters. If you are creative, you can buy the cheapo Lowel Kit ($1000) and add diffusion filters and filter holders and (creatively) make really nice looking video. I don't think you can shoot nice looking video with any less than an (3 light) light kit (usually includes: lights, stands, barndoors) and diffusion filters and filter holders.
You can also buy a ton of other "light control" devices that can help you really get some great video.
The more control you have over your light the better. You also need to understand the basics of how to light a scene and you can find that by searching google. Good luck! It is so cool when your video comes out looking like hollywood stuff.
Another added element to having equipment designed specifically for lighting a scene is that you can set your lights so much faster than fiddling around with home depot halogens and homemade barndoors, flags and diffusion. Plus, you will have so many more options AND the homemade "accessories" to your home depot halogen kit usually catch fire at some point.
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