It's too early to tell, but I think our mobile service is going to be HUGE!!
So far, out of the VIPs who have tried the mobile service, we have the following numbers which really impressed me:
Average length of time online (from mobile device) per login: 24 minutes, 38 seconds.
Average number of logins per user / day: 3.1
Return rate (ie. what percent of days since trying it for the first time have they come back on): approx 87%
This leads me to think if these stats hold true, our retention of VIPs is going to be AMAZING for those who use the service...they are addicted!!
