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First off, the deal is way too good to be true, second (and to quote the auction page) :
"If just 1% of those people bought your item for say $5, thats $5,500,000 in your wallet!
The possibilities are endless.
"
Well, 1% or 6 million is 60,000, now if those 1% all bought something for $5 (6*60k) = $300,000 not $5.5 million.
Whoever did this is a moon, you should be a lot more careful with ebay. ;)
Joe