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Well to understand a surfer you have to think like one. Lets say your out looking for a car and you come across this big fancy high end dealership that has all the lambo's, bmw's, lexus's etc. They have a new building, clean lot, sharp looking sales guys and keep everything neat and organized. You go down the road a little more and you see another high end car sales place except they don't have a big new building, they aren't organized and they hire random teens from mcdonalds to sell the cars. Assuming that the prices are all the same where are you more likely to buy your lambo at?
Now i know sites like sleazydream and thehun dont' have any high end graphics but if the high end dealership was giving $10,000 discounts on all purchases and the shitty dealership down the road was giving away free bmw's you'd still go to the shitty dealership because its free. Same thing with tgps, people are getting free porn and whenever your getting something for free you almost expect it to not be of the highest quality. But when your paying for something with the money youve earned, you expect top notch customer service.
ive done 50/50 splits on traffic for both high quality and low quality sites and can confirm that the high quality designed sites do generate more in sales. The only time i saw the lower quality designed sites outperform the high quality sites was when i went with the whole "im an average teen chick who just learned html and took nude pics" thing.
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