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I dont think it matters what your site looks like. I mean look at The Hun and Sleazy Dream. Two very profitable sites that, shall we say, are not the hottest looking in design. A lot of flashy design is wasted on the surfer because he could care less what your site looks like as long as you have the porn he wants. For a pay site I would say a decent design that is easy to navigate helps as you are expecting that person to give you money and it should look like you have some wherewithall so that he feels safe and comfortable in making a financial transaction. However, if you have someting he wants and is buying on impulse I think even a shoddy design will work.
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