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Originally Posted by Dagwolf
Flash is fun, that might keep them around for a bit. A really cool flash trick might induce them to share the link with friends. In general though, it's not worth it because as you said, easy navigation and great content are the most important thing.
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Well said.
What I noticed is that flash can drive surfers away. Some designers are from the "more is better" school of thought and make a site too jammed up with flash and other bells and whistles. That's when you see how fast nothing happens.
Simple elegant design with great content sells.