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Originally Posted by Lightspeed
Talk to any supermarket manager, they'll say differently --- coke doubled their shelf space with that move, whether it was planned or not! People want what they can't have!
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It was not planned but the results can't be argued with.
And from my PR days,,you are correct, people want what they can't have.
The less people know,,,the more interested they will be.
The more evasive you are, the more research they will do.
The less you tell them, the more they'll listen.