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26. How smart is it to own a company like revshare hosting and make your profit from the stats controlled by other companies? How do you control fraud/being shaved? Discuss
This is a major issue in our industry and like everyone else, I really don?t have any way to fight program fraud.
However, I do have an answer for you and this is my position: I really don?t care whether someone shaves and pays more or doesn?t share and pays less. The bottom line is pure dollars and cents at the end of the month. In other words which program gives me the best return on my investment.
I know the anonymous poster attacked Rick and the Dollars.com concept, and frankly, I never understood how it worked either (and I told Rick this), but I did understand the goal of the program: to allow you to compare the return from competing programs. Rick quantified the analysis into RPM or revenue per million impressions, which is a statistical way of saying return on your traffic investment.
Webmasters should stop worrying shaving and worry about something they can control: return on their traffic investment. In business if you can earn more money from another sponsor than you are currently earning, then you should use the other sponsor regardless of payout, shaving or any other issue.
I would love to hear any opposing viewpoints on this because I think my theory makes sense. However, you wouldn?t believe it hearing the constant talk about shaving.
Matt
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