I give it a go for you mate ......
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Originally Posted by Bama
What % of trials convert to full paying memberships?
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Poor program - less than 30%
Average program - 35-40%
Excellent program - more than 45%
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Originally Posted by Bama
What % of full paying memberships became full paying memberships only because the customer forgot to cancel on time?
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In 1997 - 70 to 80%
In 2002 - 50 to 65%
In 2005 - 25 to 40%
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Originally Posted by Bama
What % of full paying memberships who forgot to cancel last more than 2 months?
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In 1997 - 60 to 80%
In 2002 - 40 to 60%
In 2005 - 20 to 40%
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Originally Posted by Bama
What % of full paying memberships who forgot to cancel - charge back?
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20 to 60 % (mainly dependent on refund policies etc)
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Originally Posted by Bama
What is the average cost to a paysite per chargeback?
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If overall CB% less than 1% $25-35
If overall CB% more than 1% $50-$150
Now I won't live and die by these "guesstimates" - there are FAR to many variables involved, and I can only base things on personal experience on our own stuff and traffic we have sent over the years.
Hope it's helpful.
