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Old 08-13-2002, 12:29 PM  
Sly_RJ
Live Hard - Die Hard
 
Join Date: Feb 2002
Location: Ready to leave...
Posts: 17,042
No. Maybe I'm just a total dumb ass (shut up Pipecrew), but I barely ever try out a partnership program unless it's sitting at 50% standard. Almost everyone is at least 50%, then they up the ante (or is it anti?) for their friends, partners, and people who really push/contribute the program.

Special treatment is good. If someone is busting their ass for you by promoting your site, show some respect and good faith back by doing special things for them. Extra free content that nobody else has, better rates, traffic, anything...

Keep in touch with your affiliates. I'm always getting email from K-Man about new galleries or content at Oliver... good stuff, I like it. You should join Want Boobs for a quick glimpse of what NOT to do when running an affiliate program. J.R. says it's working great, but people actually bitch to ME about his newsletter and mailers. Why? I still haven't figured that one out! But, Want Boobs DOES have a nice selection of free content videos, pictures, and banners. I've been offered custom graphics and banners... which is a good gesture and I'm sure several other programs offer something similar.

You really should try learning about marketing using any of the available venues. You don't have to be a pro, but at least learn the basics so you can point your affiliates in the right direction instead of leaving them hang. A quick resource section would be a nice touch... link some good tools, message boards, niche content providers, and some resource sites.

Try to stay in contact with your affiliates. If you see that someone is sending traffic but crap conversions, send them an email asking if there's anything you can do to help.
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