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Redrob · 10-30-2005, 11:45 AM

And, while you are at it, if you are marketing in another language, seek how English words translate. Famous Example: Chevrolet trying to sell Chevy Novas in Mexico.

Efforts failed because Nova mean "no go" in Spanish.

10-30-2005, 11:45 AM
Redrob Confirmed User Industry Role: Join Date: Oct 2004 Location: In a refrigerator box by the tracks. Posts: 4,791	And, while you are at it, if you are marketing in another language, seek how English words translate. Famous Example: Chevrolet trying to sell Chevy Novas in Mexico. Efforts failed because Nova mean "no go" in Spanish.