Thanks guys, most people seem to think its doable... I love the guys who think just cause I am askign advice means it will fail... I think anyone in any kind of business who is afraid to ask question are the ones who fail...
Yes the company is giving me an advertising budget... month 1 will be $10,000.
Resources wise, they have 6 programmers in the office I will be based, and they also have their own design office (not outsourced) in the philippennes... so I think we can make a lot happen in house...
Anyways thanks to those willing to share their ideas/knowledge, and sorry to those that obviously know everythign there is to know, and would never ask a question
