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Originally Posted by Cash
When exchanging links, what is better, recips and non-recips?
Recips are easily seen by SEs as a trade between 2 sites, can they be interpreted in the future (after an eventual big update) as a way to artificially inflate your PR and SE ranking, and therefore be penalized?
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NON-recips, and link to/from similar theme sites/pages only.
Be careful to whom you link - linking to 'bad neighbourhoods' can be bad news to your rankings.
The difficulty with linking (if SERPs are on your mind), is that the only way you will know if someone you link to is still a 'good neighbourhood' is by monitoring all the sites you link to.
-Dino