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Originally Posted by Splum
Do you have evidence to back this up, I mean Im not ATTEMPTING to trade links based on Google PR. Im not attempting to play any game with the search engines so why should I lose SERPs to page farms?
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If you need evidence I believe Matt Cutts (Googles lead engineer for the algo) has a blog that you should be able to find real quick with a search in Google - and he explains how the PR on the toolbar works and all of these other things. Basically what it boils down to is about 2 years ago, people discovered that you could buy expired domains, and load them with whatever content you wanted - they would keep their pagerank from Google since they were only updating every month back then - and it would take forever to lose the pagerank on expired domains.
Googles response to that problem, as well as a few very public debacles (search for SearchKing) about buying and selling links based on PR, and they had had enough - so early last year a pretty good SEO recommended to Googleguy at one of the SEO conventions that they ought to show a "sample" of links and do something about the link buying/selling game - and they did. Along with this came the "rolling updates" where Google is constantly updating SERPs, pagerank and links - this started last year also - and most people that follow Google a lot have known about this for a long time.
Unfortunately there are still a good percentage of people that are still trying to trade based on PR in the toolbar and its a real shame as most of the good link trades out there are being overlooked.
Some of us that have been around the game for a bit have gone to NOT trading if someone mentions PR - as its usually a good sign they dont know what they are doing