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Easy money is why they do it. Studios will have a fairly precise estimate of the roi on this kind of venture. Every horror buff that hates the idea of remaking a seminal classic will go see it, every kid who missed the first will go see it, and so on. They will know even now the future ticket sales, future dvd/satellite/cd sales, future merchandise sales, and so on. Predictable investment.
The last remake of Carpenter's was Assault on Precinct 13. This was a poor choice for a remake. Excellent film, but not possessed with the same notoriety as Halloween.
Personally, I wish studios would further the medium, as opposed to suck off the corpses of it's past successes.
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