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I think you should rethink some of the layouts, and keep expanding it's capabilities.
While it might seem logical to put the site name on top, the top section of every page is *always* the most clicked spot. You should always, without fail, place an advertisement on top of every page. You can easily place the site title below the top ad.
Also, odd banners, buttons, logo's along with text in each ad should be an option. You should also be able to include links to your own pages and not just sponsors.
If you're using static whole-page templates like:
sitename
banner
warning
enter
banner
then you better make about 30 different ones for each page to be safe.. A more flexible route would be to allow the person to select an "element" (ie:horiz banner w/text) and place it on the page.. So you'd have multiple element templates instead of whole pages templated.
It's a decent start I would say.
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