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do a pay per click on the busisness and the classified ads and then charge a nominal fee for people accessing the personals not the ones posting them. Say $5 for a one month access depending on your traffic. You will get more personal ads if they can post free and if you get a bunch them others will pay to browse them also you would need people to do a basic search on the personals with pic if possible without being able to retrieve contact information such as address e-mail ect. You can set the personals ads so that their is a feature to send e-mails via a script, with out giving out the e-mail address, from inside a members area and another search script that can not send e-mail outside of the members area.
just my 2 cents
Brian
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