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Originally Posted by sexus
I know there are many variables but it`s amazing how I can go from 1:300`s with one sponsor consistently yet with another similar type sponsor with decent looking content, I see 1:3000`s.
Thoughts?
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Maybe the sponsor is oversaturated and that's why the ratios are bad. Or as TGF said.
The only stats that really matter are the one's that you keep, primarily your bottom line. If you could do better with the same traffic volume and a different sponsor then it's time to change sponsors.
Of course if you are using revshare then it is more difficult to tell. Sponsors that don't convert as well initially may rebill very well.
But ultimately it's a judgement call based on your bottom line. That's the only stat that really matters.