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Originally Posted by Matt Frackas
Here's my 2 cents.....to the original question...all the other points not withstanding.
One important factor that doesn't seem to be mentioned here is the EXCLUSIVITY OF THE TALENT/MODEL (or lack of).
These days there are more and more shooters chasing around fewer HIGH QUALITY models.
RE: Exclusive material:
I've always contended that if a producer has a new exclusive model, he has a jump on the other producers and is better set to NAME THE PRICE (to some degree) If a site/magazine REALLY likes the model and no other content provider or photographer is submitting her - they are more inclined to buy and possibly pay a premium.
- Matt
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Another very good point.
Just before we went on holiday we found a cute model who we tried to book exclusive for a client, the models boyfriend was not having it and wanted her working for everyonne.
The original deal was we shoot her for the site exclusive and shoot the magazine content afterwards. But with her working with anyone we shot her first for our magazine client. In two days we shot 6 sets worth $3,000 each. Bit different from shooting sets at $500 a time.
A good ecxlusive model on the content store is worth $1,000 a set/video. So why do the custom guys shoot for $300 a set/video?
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This is a generalization of course but basically now everybody and their Mothers shoot content so buyers have a huge variety of sources.
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Good point and as I pointed out if you're selling content that any one can shoot expect to compete with the rest at the bottom of the barrel.
Not that our content is so great either, but if we're working on a set that returns $3,000 we do a little more than one that returns $1,000.