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The answer is simple, try to remember the plot line iof a movie you saw three months ago. Most movies today are produce on a conveyor belt and as memorable as a Ford focus.
Now think of the films produced be greats like David Lean, those you can remember.
What ever you sell it eventually comes down to the abality of the product to hold the customers desire for more, M&Ms or movies. All the same, nothing to do with hype or traffic, it's down to satisfaction.
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