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It's not just the quality of the content (which does suck).
It's also:
1. Price of tickets (I can buy the DVD later for LESS than the price of myself and date seeing the movie once.
2. Home Theaters. Much cheaper than the old days, even solid projectors are just a couple grand now. Too easy to just NetFlix everything and watch it at home.
3. Single people getting pissed off at a bad theater experience due to shitheads bringing their kids to R-rated movies to avoid babysitter costs, dumbfucks on their goddamned cell-phones, punk teenagers kicking the back of your chair and being disruptive, etc, etc, etc.
4. More exclusive quality content being developed for adult audiences by cable networks (HBO, Showtime, others), examples are Rome, the Sopranos, Weeds, The L Word etc.
The list goes on. Lucas said recently that theater operators will have to deliver an experience that people like myself can't get at home if they ultimately want to stay in this business. In his mind, that's 3-D. It's a good idea, but man...humanity is a bitch, I'd rather stay home, lol...
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