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They don't think p2p trading of movies is hurting their revenue enough. Until they get everyone to stop going to the theaters they won't stop proactively making everything suck horribly.
They've picked up on the music industry's marketing design. Doesn't matter what you peddle, just peddle it like fucking crazy. People today will buy virtually any crap the media tells them too.
Only thing I'm looking forward to is the next pixar flick...they're the only movies still worth going to see in the theaters.
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