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60% of all monies generated are already from DVD sales not movie tickets. Thats why you have seen the cycle of theatrical release to DVD release get shorter and shorter. Many reasons are due to this - including the improvement of technology in home theaters. I prefer my system to a theater anyday + no lines, noise, $9 tickets etc.
In some sense the theatrical release is just a large advert for the upcomming DVD release.
I do forsee the day when they will be released simultaniously and imho its in their best interests.
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