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I don't really believe that the movie industry is "losing" movie per say, but I would say that they are "losing out on money".
Most people who buy the pirated $1 - $3 DVD's are people who wouldn't go or can't affort to go see the movie at the theater in the first place, therefore that money would have never gone to the movie industry.
If they want to stop pirating, I think they should try harder not to let people with video camera's into the fucking theater.
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