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Most sites, especially bigger sites, really do not have a problem finding enough good submitters to fill their listings with a good variety of galleries every day. Despite all the cheaters, there are plenty of honest submitters who make good galleries and the site owners are well aware of who they are. They could just list those people and not have a problem with cheaters. Many sites do just that.
But people like to make revenue from their own traffic as well of course.
FHG's might be unreliable for them if their traffic doesn't convert as well as they'd like it to. But partner pass money is guaranteed every month.
So if they can get guaranteed money every month without having to be concerned about traffic quality OR dealing with clients in any way shape or form, they'd be foolish not to use these types of services.
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