|
International appeal
Coca-Cola is the best-selling soft drink in most countries. Nevertheless, there are some places like Scotland, where the locally produced Irn-Bru is more popular, Peru, where INCA KOLA, the "National beverage" (independently produced until 1999, when Coca-Cola acquired Corporación Inca Kola del Perú S.A., the Peruvian company that formerly produced it) is more popular, and Quebec and Prince Edward Island, Canada, where Pepsi is the market leader.
The drink as a political and corporate symbol
The Coca-Cola drink has a high degree of identification with the United States itself, being considered an "American brand" or to a small extent as representing America (compare Mickey Mouse). The drink is also often a metonymy for the Coca-Cola Company. The identification with the spread of American culture has led to the pun "Coca-Colonisation" .
Coke is less popular in other places, such as India ? due to suspicions regarding the health standards of the drink, and in European and Arab countries such as France, Britain, Germany, the Palestinian territories- due to disapproval of U.S. foreign policy in Israel and elsewhere. Mecca Cola has become a hit in the Middle East in the past few years.
__________________
|