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Not surprisingly, XTV was co-founded by David Koenig, a well-known name in the porn industry whose Holio.net is a top Internet site. Some $1.6 million of its startup capital came from Interactive Brands Development (otc: IBDI - news - people ), the parent of Internet porn-billing company iBill, in exchange for 22% of the shares. Now ITVN's largest shareholder, with 32% of the company's stock, or 7.9 million shares, Koenig also developed XTV's "Pornholio" feature, which allows viewers to select their own sex scenes by choosing the performers and what they do to each other, extracted from porn scenes that have been methodically categorized by some very oversexed geeks.
The data for Pornholio and the rest of XTV's porn is downloaded from master tapes onto racks of 550-gigabyte hard drives, most of which takes place in the company's office in Woodland Hills, Calif. The digitized porn is sent to a server farm in San Jose, Calif., (Prast asks to keep the hosting company unnamed for obvious reasons), which distributes the stuff through a broadband Internet connection to the ITVN set-top boxes at a rate of 300 to 700 kilobits per second. Subscribers pay either $30 per month for full access to XTV's offerings or $10 for a 24-hour session, as well as a one-time fee of $100 for the box, although the company has previously given away the boxes. For another $10, you can buy a movie, but keep it forever on XTV's servers, which allow you to fast forward, rewind and pause as if it were a DVD. The original porn producers get 25% of the sales.
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