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Originally Posted by BRISK
I've always thought of PR agencies like political lobbyist firms, you pay more for the agencies with good connections. Maybe that's not the way it works, I dunno, but I assumed that some agencies have better connections than others. I would hope that hiring a $20k a month agency in Manhattan would produce better results than a $5k a month agency in Oregon, but is that true? Are you paying for a big name or better results?
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The big name firms have the most media connections. Its all about their relationships with key media companies that will determine the success of your campaign, plus of course any other ideas they develop.
Honestly, a lot of this stuff you can pull off yourself in today's media environment. You just need a gimmick and then a little bit of luck to get the ball rolling.