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I've always thought of PR agencies like political lobbyist firms, you pay more for the agencies with good connections. Maybe that's not the way it works, I dunno, but I assumed that some agencies have better connections than others. I would hope that hiring a $20k a month agency in Manhattan would produce better results than a $5k a month agency in Oregon, but is that true? Are you paying for a big name or better results?
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I post on GFY so that when people ask me what I do,
I can tell them that I work with the mentally retarded.
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