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Originally Posted by BRISK
So does anyone else have anything more to add about PR/Media Relations?
What about the difference between going with a big established agency vs. a small agency? I kind of like the idea about going with a smaller agency because they're more likely to be hungry for keeping my business by doing an exceptional job. What do you think?
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It pretty much depends what your budget is. Some of these PR firms are looking for fees above $10K a month. The problem is they won't guarantee results.
The one I was considering for men.com wanted us to write a book about Men and she said they'd get the book on Oprah and other talk shows. They said they would even get a writer for us and line up a publsiher. But when I pressed them they wouldn't assure us in writing that all the publicity would happen and wanted a lot of money up front.
If you can afford it go with one of the Interpublic Companies.
http://www.interpublic.com/interact/family/ipg.php
like Deutsch.com. Donny Deutsch's team is considered one of the most innovative out there.