Here's a great example of free PR that I got on CNBC TV for BigTicketDomains.com recently.
http://www.bigticketdomains.com/advertising/cnbc.wmv
I can't begin to tell you how lucrative that one blurb was and all the new business connections I made off of it. If you are fortunate enough to get some TV time, its like cascading dominos, and the phone won't stop ringing.