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first try yourself most will rip you off

here is what always works

magazines need content

so say you are in the software business and you sell a anti virus software

create a article called "8 tips to avoid infecting your computer with a virus" then at the end write something like "Your company sells a great software to protect blah blha"

Then find magazine that would feature that and many will run it (free)

Good content they grab

PR companies are bullshit unless you go with the guys who charge 30K+ a month.

Now for TV / Radio here is how you get on:

You need to position yourself as a leader in a market, who makes you a leader? YOU!

Say there is a new virus out there and the media is talking about it called "DoomA" You send out a press release with the headline "Your name PC virus expert has a simple solution for dooma"

Then you write some stuff and at the end say "Your name" is avilable for interviews and can be contacted at.....

You have to understand how to apply it to whatever industry you are in, remember go after the small local TV networks first, once you get on a few local radio and tv showsthen on your next release you write.

"Your name industry virus expert has been featured on....ktv, cbs, etc etc. and is avilable to give interviews etc.

Now if you cant write a good press release hire someone just for that a writer and there are many great ones out there.

ICQ if you need a good one.

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