Originally Posted by lazycash

The plasma should actually be a little brighter, who knows how they have them calibrated in the showroom. With the newer plasmas, burn in isn't really that big of an issue. Are you planning on hanging it on the wall and is that a must? If not, then you might want to consider a dlp, you'll get similar picture quality, with no pixelation and no burn in sensitivity at a much better price. Ask your question over at avsforum .com and you'll get the answer your looking for.