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Yes, if the real question is how could one sponsor convert your traffic better than the next then you have to look at all factors.
Comparing how sponsors convert is like comparing apples and oranges.
You have to look at an infinite number of variables.
For example my program can sometimes take a bit longer to convert than some programs. Not because we're bad, it's just the opposite and it's a function of our registration and membership dynamics, however, that little patience pays off big dividends in a higher than average conversion rate.
So sorry for a tidbit of spam there, but there are reasons why on an initial burst of traffic that one program will convert better than the next.
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