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I always send an email through the programs support link, if they don't reply within 24 hours they aren't getting traffic from us.
I've had one affiliate program tell me they don't need new affiliates, obviously they aren't receiving any.
I think it's incredibly important to know who you are sending traffic to, not just how teh site looks. If a site looks great on the tour I ask to see the members area, i want to know it's going to retain, becasue if it isn't the program will go out of business.
I think that the most important part of my job when dealing with affiliates is to make them feel comfortable sending. I want them to know I have an idea of what does well and I can optimize their traffic even if that means sending them to another affiliate program.
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