Originally Posted by BVF

I have this shit down to a science now and I have broken down the key to converting in four simple words.

"Think Like A Surfer"

All of that other shit is fine but it all boils down to what would get the SURFER to sign up. As soon as you start looking at crosssells and traffic leaks and all of that shit, then you're thinking like a webmaster....

Yeah a site may have a traffic leak, but that leak depends on WHERE it's placed on the page. The surfer may or may not even pay attention to it. It may have a crosssell, but what you should be worried about is if the surfer signs up at all....

I started off as a surfer who had to sneak to look at it at work because I didn't have a computer at home so I KNOW what is necessary to give a good presentation. Once I stop thinking like a surfer, I'm dead. As long as I do, I'll always be eating in this business.