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A good example of how "thinking like a surfer" serves as an umbrella for most of the other ideas in this thread is when Roger was talking about only having one tour page because of some 20% loss per page and stuff like that....
My tour page is also one page but I didn't come to that conclusion based on some mathematical formula of how many surfers I would lose per page...I thought like a SURFER and I know that a surfer wants that shit in their face as soon as possible. So when you come to my domain, BAM! It's right there in your face.
So the same conclusions are eventually reached by thinking like a surfer (joinpages, price, etc) but they are reached from a completely different point of view, which is a surfer and NOT a "Webmaster who is sending potential hard earned traffic and hoping for the best ratios and per click revenue"
When you have to sell ugly bitches like I do, in the midst of corporate sites everywhere with beautiful women, you become a PROFESSIONAL in surfer psychology.
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