Quote:
|
Originally Posted by blackfeet
i can never understand why webmasters use those trial offers nowadays.
even i as a webmaster will sign up for a cheap trial and unsubscribe right away. if we do it, the visitor will also. if i see a site i like and it has no trial and i really like that site, i will sign up.
some accounts i have, i use pay per sign-up with NO CONSOLES or rev share with NO CONSOLES. alot of these visitors will pay full price if they really like your site and STAY signed up. those are the sales i want.
if the economy is good, trials are great. if the economy is bad, charge them full price. |
Wrong. Thanks to endless scamming and bullshit member areas consisting of a few streams and no downloadable content, surfers are FAR less open to going "up front" with $24.95 just to get 30-days access to a site they're not familiar with. Doesn't matter how good the sales pitch is, or how good the promo content is, though those do help, if the site isn't branded, it's not getting a 30-Day signup.
As a test, which I personally have done (have you?) take the same two sites, put one with $24.95 for 30 days only, no other join options, then the second site with $24.95 for 30-Days OR a $1.95 1-Day LIMITED TRIAL (as outlined in my post above, only give them access to 5% of the member's area content, but SHOW them that "full" members get the other 95%).
The second site will absolutely outperform the first by a large margin.
Limited trials go a long way towards improving the situation, in fact, I've found that having limited trials actually INCREASES the percentage of people who signup instead for the $24.95/30-Day option upfront, because they want to avoide the $39.95 recur hit from the $1.95 trial. It acts in a way that I didn't expect...Monthly membership subscriptions increased from 18% to 36%, the second I added $1.95 Limited Trials with Recurs at higher rates. Pretty slick.