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I think offering non tradtional service for the high bandwith users, ie clustered services, load balancing, traffic distribution, etc.. might open you up to others customers that normally wouldnt use your service. When i worked in IBM's Managed Hosting that was the #1 reason customers would go with us, the addtional service we could provide, and it made up most of the revenue. PPP (Ping Power and Pipe) customers dont have much of a profit margin, they are just potential clients to sell other services to.
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