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If you have the budget, I would suggest:
-buying ads/links on related sites like mcmaster
-buying very niched keywords on google/overture
-doing big ads in the major trade journals for a significant amount of time
-doing small ads/classifieds in targeted journals/trades
-doing frequent press releases to the trades with topical articles and announcments about how you are moving accounts online and its saving time and money etc.
-direct mail campaign to your biggest clients and to targeted leads (maybe large postcards)
-introductory letter campaign to the right person in those leads saying "hey, we are online now and it will save you time and money and make life easy, etc. BUT we really need to hear from you to make it better and make it exactly what YOU want, so please take a look and fill out this survey adn we'll give you a free _____ for your trouble." - makes them feel important and gets their ass on the site.
Just my :2cents
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icq:159548293
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