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Its a good Idea but whats in it for visitors? He's only created a buzz because its so different, (props for that) but there is no way it will sustain. What's in it for you or I to visit? the only thing is to visit to see such a "Different" idea. He has no base anyone and everyone can buy (except for porn of course?!?!?!?!) so what will make Joe Blow return? if it was all about cars or porn at least he could have a return customer that would induce these advertisors to stick around.
Needless to say I'm just hating, the Idea was brilliant and even if I think its a fucking whack ass Idea the kid is staking paper and thats all that matters!
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