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Kevsh · 09-29-2005, 02:08 PM

Google's system is quite complicated and can be frustrating. By the key to getting your CPC as low as possible is to maximum Click-throughs. For ads that get a very high % of CTs the cost per click will drop and your exposure (ranking) will increase.

I struggled for months until their reps finally gave me a very good explanation how things work. Basically, bid as much as you can afford to get the top spots and keep tweaking until you get a very high CTR (of course, this depends on the keyword). Then you will "own" the top spot and you'll see your CPC drop. I have several keywords at 40%+ CTR and virtually own the very top placement - in blue above the search results.

It's not fair, it's not easy and it is frustrating but if you do things right it should work for you.

09-29-2005, 02:08 PM
Kevsh Confirmed User Join Date: Dec 2004 Location: TO Posts: 8,619	Google's system is quite complicated and can be frustrating. By the key to getting your CPC as low as possible is to maximum Click-throughs. For ads that get a very high % of CTs the cost per click will drop and your exposure (ranking) will increase. I struggled for months until their reps finally gave me a very good explanation how things work. Basically, bid as much as you can afford to get the top spots and keep tweaking until you get a very high CTR (of course, this depends on the keyword). Then you will "own" the top spot and you'll see your CPC drop. I have several keywords at 40%+ CTR and virtually own the very top placement - in blue above the search results. It's not fair, it's not easy and it is frustrating but if you do things right it should work for you.