EroticySteve

Also from a marketing perspective, most companies will tell you that it's a very good idea to be in good with Wal Mart. One thing you can't knock Wal Mart on is their straightforward approach to working with vendors. No perks, company extravagances, all savings passed right along to the consumer. Long term contracts, easy terms and massive worldwide distribution give them a leg up when it comes to buying power.

Hilfiger would be smart to make this happen. They won't be selling $75 oxfords and the latest trends and styles. That would be best left to the premium department stores.

But within all brands including Tommy Hilfiger there are many product lines.

So long as they find that mix of quality and price Wal Mart will be a good outlet for them.

The Sears/Kmart merger was a positive move for both stores and will only help to enhance the image of both brands. The new Sears Life Essentials stores are going to be great.

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