Quote:
|
Originally Posted by EroticySteve
I doubt that Wal Mart would be so dumb to ruin the brand.
Hilfiger has been on a steady popularity decline for the last seven years.
They moved into the hip hop market and had every celeb wearing their stuff, but in recent years they've fallen by the wayside.
Hilfiger is not going to give up it's premium status. I believe that they'll move upmarket in the department stores. You'll find their premium line to be up marketed. You'll see affordable fashions in Wal-Mart.
This will work well.
|
This is spot on. Hilfiger started losing popularity when they changed their designs dramatically around 7 years ago. Going after a lot of the urban market. There would be seasons where their whole line was a bit out there. People started going to Polo, Nautica or other brands.
